HAPPY NATIONAL FRAGRANCE DAY!

It's National Fragrance Day, so what better time to talk you through some of our favourite perfume tips and tricks to get the most out of your scent...

Firstly; its a good idea to get an understanding of the different types of fragrances. Fragrances are categorised by the perfume oil to water ratio with examples including Colognes, Eau De Parfums and Eau De Toilettes, although there's plenty more fragrance categories to explore. Below are some details of the most common fragrance identities.

Eau de Toilette (EDT):

 Eau de Toilette, or EDT, is a popular fragrance category known for its fresh, light, and invigorating compositions. Typically containing 5-15% perfume oil concentration, EDTs offer a subtle yet long-lasting scent that is perfect for everyday wear. The lower concentration of fragrance oils makes EDTs ideal for those who prefer a more understated scent that won't overpower the senses. EDTs are often characterized by their bright, citrusy top notes and clean, aromatic accords, making them a popular choice for daytime and casual occasions.

Eau de Parfum (EDP):

Eau de Parfum, or EDP, is a higher concentration fragrance known for its richer, more intense scent profile. With perfume oil concentrations ranging from 15-20%, EDPs offer a longer-lasting and more pronounced fragrance experience compared to EDTs. EDPs typically feature a complex blend of top, middle, and base notes, resulting in a multi-dimensional scent that evolves over time on the skin. Due to their higher concentration, EDPs are well-suited for evening wear, special occasions, or anytime you want to make a statement with your fragrance.

Eau de Cologne (EDC):

Eau de Cologne, or EDC, is a traditional fragrance category characterized by its refreshing and zesty compositions. Originally formulated in Cologne, Germany, EDCs typically contain 2-5% perfume oil concentration, making them the lightest and most fleeting of the fragrance types. EDCs are renowned for their citrus-forward profiles, featuring vibrant notes of lemon, bergamot, and orange, with subtle herbal undertones. Due to their light and invigorating nature, EDCs are perfect for hot weather, post-shower refreshment, or as a revitalizing pick-me-up throughout the day. Perfume Extract (Extrait de Parfum): Perfume Extract, also known as Extrait de Parfum or simply perfume, is the highest concentration fragrance category, offering the most potent and long-lasting scent experience. With perfume oil concentrations ranging from 20-30% or higher, perfume extracts deliver an opulent and luxurious olfactory journey that lingers on the skin for hours on end. Perfume extracts are prized for their richness, depth, and complexity, often featuring an abundance of precious ingredients and rare essences. Due to their intense potency, perfume extracts are best reserved for special occasions, formal events, or whenever you want to leave a lasting impression with your fragrance.

How to make your fragrance last the whole day:

There's nothing quite like the confidence boost that comes with wearing your favorite fragrance. But what happens when that delightful scent seems to fade away all too quickly? If you find yourself constantly reapplying perfume throughout the day, fear not! With a few simple tips and tricks, you can make your fragrance last from morning till night, ensuring you smell fabulous at every moment. Let's delve into the secrets of fragrance longevity and discover how to make your signature scent last all day long.

• Start with Hydrated Skin:

Before applying your fragrance, ensure your skin is well-hydrated. Moisturized skin helps to lock in scent molecules and prolong the lifespan of your fragrance. After showering, apply an unscented moisturizer or body lotion to freshly cleansed skin, focusing on pulse points such as wrists, neck, and décolletage.

• Layer Your Fragrance:

For enhanced longevity, consider layering your fragrance using complementary products from the same scent family. Start with a scented body wash or shower gel in the shower, followed by a matching body lotion or cream, and finally, apply your perfume. Layering creates a multi-dimensional scent experience and helps to anchor the fragrance to your skin for prolonged wear.

• Target Pulse Points:

When applying perfume, focus on pulse points where blood vessels are closer to the skin's surface, allowing the fragrance to radiate and diffuse more effectively. Common pulse points include wrists, neck, behind the ears, and inside elbows. Lightly spritz or dab perfume onto these areas, ensuring not to rub the fragrance into the skin, as this can break down the scent molecules and diminish longevity.

• Avoid Rubbing:

Resist the urge to rub your wrists together after applying perfume. While it may seem like a natural instinct, rubbing can actually crush the scent molecules and alter the fragrance's composition, leading to a shorter lifespan. Instead, allow the fragrance to air dry on your skin for optimal longevity.

• Hair and Clothing:

For an extra boost of scent longevity, lightly mist your hairbrush with perfume and run it through your hair or spray perfume onto your clothing, focusing on areas where body heat is trapped, such as collarbones and sleeves. Be mindful of delicate fabrics and perform a patch test on a discreet area to ensure compatibility with your clothing.

• Choose the Right Formula:

Opt for fragrance formulations with higher concentrations of perfume oil, such as Eau de Parfum or Perfume Extract, for longer-lasting scent retention. These concentrated formulas contain a higher percentage of fragrance oils, resulting in a more potent and enduring scent experience compared to lighter formulations like Eau de Toilette or Eau de Cologne.

• Seal the Deal:

To lock in your fragrance and extend its longevity, consider using a fragrance primer or setting spray specifically designed to enhance scent longevity. These products create a protective barrier on the skin, preventing the evaporation of fragrance molecules and ensuring your scent lasts all day.

Whether you are opting for a powerful Eau De Parfum or a softer Eau De Toilette, these tips are sure to help you get the most out of your favourite scent. Get in touch and let us know your favourite fragrance tip!