Paco Rabanne brand is now known as Rabanne after the founder's passing in 2023. Francisco “Paco” Rabaneda Cuervo, more commonly known as Paco Rabanne is a Spanish Fashion designer who became known as 'L'enfant terrible' of the 1960’s French fashion world. In 1968, soon after his much noticed arrival in the fashion world, Paco Rabanne embarked on an adventure that was going to have a brilliant future: fragrances.